The Rembrandt Tower rises high above the 'Omval' (Tip-over) at the River Amstel. The name originated in the 17th century, referring to a particularly sharp bend in the river where cargo ship captains had to tip their sails over in order to manoeuvre through the bend. In the 19th century, the 'Omval' developed into a hub of industrial activity, including plants ranging from a canning factory and a wicker basket factory to a shoe polish factory and a barrel trading company. The well-known Blooker cocoa factory was established here as well.
The building's historic features form an important and attractive complement to the business ambiance.

By the end of the eighties of the last century, a plan was adopted that would give a new impulse to the entire district. Following completion of the Rembrandt Tower, this plan included the construction in 2001 of the Breitner Center and the Mondriaan Tower.